ADLT is a leader in the direct marketing of both commercial/industrial (C&I) and residential products using a unique channel strategy. This strategy allows us to both sell directly to our customers and go to market using traditional sales methods.
HIDirect®, distributor of replacement metal halide products, offers convenient and discounted services to contractors and end users ordering online and from its monthly e-newsletter. The company also sells to its customers through a new, full-line catalog and traditional direct mail campaigns. Click on HIDirect to view this website.
We have also focused on the virtually untapped residential markets. In the U.S. alone, the combined factors of the growing senior population needing more light and the relative prosperity of today’s Baby Boomers create a growth opportunity for Microsun® lamps, low wattage metal halide lighting products for the home. We use targeted direct marketing, e-commerce and a world-class order fulfillment center to deliver these innovative lamps directly to customers’ homes. Click on Microsun to view this website.
From its inception, Venture Lighting is the only company in the world focused exclusively on the advancement of metal halide lighting technology. Through this ADLT division, we market our products directly to our customers: OEMs, lighting agents, contractors and end users. Venture’s website, www.venturelighting.com, has been ranked one of the most informative in the lighting industry.
